Grant Cardone
Instagram-scale sales and real estate personality behind Cardone Capital and The 10X Rule.
Finance-first giantsAudience: passiveLast verified Nov 2026
Independent profile written by REI Boss from public sources. Grant Cardone is not affiliated with REI Boss and has not reviewed or endorsed this page or REI Boss. Counts and prices are third-party figures as of the dates shown and change often.
Who Grant Cardone is
Grant Cardone has one of the largest Instagram followings among real estate personalities, though the two 2026 aggregators that track him disagree on its size. mywall.me's November 2026 list shows 5.2 million followers with 0.03% engagement; influencers.club shows 4 million at 0.12%. Both are well below the 1.5% category median influencers.club reports, which suggests his follower count overstates how many people actively engage with his posts. His businesses include Cardone Capital, a real estate fund, along with training products and the book The 10X Rule, per Amra & Elma. His YouTube subscriber count, posting cadence and any software ties were not verified in the research behind this profile, and no sourced controversies appeared in it. His audience is broad and tilts toward beginners and people interested in passive investing through a fund rather than running their own acquisitions. Counts here are third-party tracker figures and have not been checked against the live platform.
Known for
- Cardone Capital (real estate fund)
- The 10X Rule
- Sales and motivation training products
- A multi-million Instagram following with low measured engagement
Audience and reach
| Platform | Count | As of | Source |
|---|---|---|---|
| 5.2M followers, 0.03% engagement (sources conflict; see next entry) | 2026-11 | (source) | |
| 4M followers, 0.12% engagement (sources conflict; see previous entry) | 2026 | (source) |
Content and audience
Instagram is the measured platform; formats and posting cadence were not verified in the research.
passive — A broad audience of beginners and passive-investor prospects rather than active deal operators.
Businesses and programs
- Cardone Capital: A real estate fund. (source)
- Training products: Sales and business training (10X brand). (source)
- The 10X Rule: Book. (source)
Frequently asked questions
How many Instagram followers does Grant Cardone have?
Sources conflict: mywall.me listed 5.2 million (0.03% engagement) in November 2026, while influencers.club listed 4 million (0.12% engagement) in 2026.
What is Cardone Capital?
Cardone Capital is Grant Cardone's real estate fund, per Amra & Elma.
What else does Grant Cardone sell?
Training products and the book The 10X Rule, per Amra & Elma.
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